What goes into making the ChoreMonster monsters?

Story excerpt provided by Cincinnati Business Courier.

Written by Andy Brownfield.

It’s obvious from the name that Cincinnati startup ChoreMonster involves, well, monsters.

The mobile app for Apple devices – an Android version is coming next month – uses cute and goofy monsters to encourage kids to do their chores. They’ve got a very distinctive style, so I sat down with ChoreMonster co-founder and Chief Creative Officer Paul Armstrong to see what goes into making a monster.

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Originally published April 17, 2014.

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