Out of money, this Cincinnati startup stopped trying to buy users and started courting them instead

Story excerpt provided by Cincinnati Business Courier.

Written by Andy Brownfield.

It’s always been Cincinnati startup Impulcity’s goal to help users spend less time looking for things to do and more time experiencing their city. But last November, the company’s app that listed local events and attractions went dark.

“We ran out of cash in November, let the team go and then basically (co-founder) Austin (Cameron) and I kind of took some time to figure out what we’re going to work on next,” Impulcity co-founder and CEO Hunter Hammonds told me. “We came back to the decision it was still Impulcity.”

Click here to read the complete article.

Originally published April 29, 2014.

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