The LeBron Effect: Why Narrative Matters To Regional Innovation

Story excerpt provided by Forbes.

Written by Rebecca O. Bagley.

On July 11, I was at the City Club of Cleveland listening to the EPA’s Chris Korleski speak to business leaders and policymakers about the economic impact of the Great Lakes on Northeast Ohio and other regions. Just before the event kicked off, news broke that LeBron James had decided to return to the Cleveland Cavaliers. For a few minutes his announcement caught everybody’s attention and some in the room seemed to have forgotten why they were even there.

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Originally published August 1, 2014.