Clarivoy raises $800K from TechColumbus, investors for software measuring TV ad effectiveness

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

Clarivoy Inc., which uses statistical algorithms to determine how effectively a TV ad campaign drives website traffic, has raised $800,000 toward a $1.2 million Series A round.

Unidentified customers have given testimonials of raising the effectiveness of their TV ad-buying dollars using Clarivoy’s quickly delivered data. One found that ads on one cable channel drew much more traffic than those on another and dropped the second campaign.

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Originally published September 5, 2014.