Story excerpt provided by Columbus Business First.
Written by Carrie Ghose.
Clarivoy Inc., which uses statistical algorithms to determine how effectively a TV ad campaign drives website traffic, has raised $800,000 toward a $1.2 million Series A round.
Unidentified customers have given testimonials of raising the effectiveness of their TV ad-buying dollars using Clarivoy’s quickly delivered data. One found that ads on one cable channel drew much more traffic than those on another and dropped the second campaign.
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Originally published September 5, 2014.