Story excerpt provided by The Plain Dealer.
Written by Mark Naymik.
Jeff Hoffman is an entrepreneur best known for helping grow Priceline.com, a site allowing people to bid for hotel rooms, flights and cars. He’s a rock star in the business world. He sits on the boards of companies in the U.S., Europe, South America, Africa, and Asia and frequently speaks about startups. He just co-authored with entrepreneur and writer David Finkel a book called “Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back.”
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Originally published August 27, 2014.