Startups need to safeguard their ‘secret sauce’

Story excerpt provided by Crain’s Cleveland Business.

Written by Daniel J. McGraw.

When starting a business, there are many costs but few assets, at least beyond the “secret sauce” — the original spark of an idea that probably ignited the company in the first place.

Oftentimes, however, it’s the intellectual property that will gain outside investments and seal distribution deals.

Click here to read the complete article.

Originally published September 13, 2014.

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