Story excerpt provided by Columbus CEO.
Written by TC Brown.
Maybe timing isn’t everything, but it can be advantageous.
Natasha Pongonis, co-founder of Nativa, a communications agency focused on the Hispanic market, believes the timing of the 2010 U.S. census helped create awareness for her new company. The census reported a large increase in the Hispanic population to 50.5 million, more than 16 percent of the total populace.
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From the October 2014 issue of Columbus CEO.