Nativa taps into region’s startup-friendly resources to develop OYE! tool

Story excerpt provided by Columbus CEO.

Written by TC Brown.

Maybe timing isn’t everything, but it can be advantageous.

Natasha Pongonis, co-founder of Nativa, a communications agency focused on the Hispanic market, believes the timing of the 2010 U.S. census helped create awareness for her new company. The census reported a large increase in the Hispanic population to 50.5 million, more than 16 percent of the total populace.

Click here to read the complete article.

From the October 2014 issue of Columbus CEO.

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