Story excerpt provided by Huffington Post.
Written by Daryl Rowland.
The Midwestern tech company, Tackk, has achieved some impressive metrics by bucking the prime directive of the real estate business and espousing a simple idea: location doesn’t matter anymore.
The company’s primary insight is that the location of content doesn’t matter — particularly among younger users. Specifically, that the notion of a website as the locus of a person or company may be dated. Increasingly, content floats from channel to channel and is not accessed on a particular website anyway.
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Originally published October 7, 2014.