By asking dogs to fetch a Zumby, Cleveland startup sees fast market for technology designed for people

Story excerpt provided by The Plain Dealer.

Written by Robert L. Smith.

The makers of Zumby, a dental device for dogs, first thought they had a pretty good product for humans.

They had developed a mouthpiece that kills germs that can cause bad breath. Final clinical trials were imminent.

Then they discovered the unspoken shame of pet parents.

Click here to read the complete article.

Originally published October 16, 2014.

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