Story excerpt provided by Cincinnati Enquirer.
Written by Josh Pichler.
Exact Media: Exact Media collaborates with brands to enhance their targeted trial and conversion efforts. By targeting active online purchasers based on their actual purchases and other clearly-defined criteria, Exact Media provides brands with improved trial and conversion rates, while using a cost efficient model.
Its first product, Smart Sampling, disrupts the traditional product sampling space with a digital solution allowing brands to finely target and deliver samples based on actual online shopping behaviors. The solution also enables brands to accurately measure the impact of their samples. Some of Exact Media’s current partners include brands from Procter & Gamble, Johnson & Johnson, and Unilever.
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Originally published October 29, 2014.