Jifiti teaming with Shrek in DreamWorks’ reinvention of mall Santa

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

E-commerce startup Jifiti got to put words in Shrek’s mouth.

The Columbus company has a hand in DreamWorks Animation’s reimagining of the mall visit to Santa, making the app for scheduling Santa visits, creating wish lists and buying gifts.

“It’s a step toward the larger vision of being synonymous with digital gifting,” co-founder Shaul Weisband told me Tuesday from the DreamPlace launch at a mall in Texas.

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Originally published November 11, 2014.