Redefining competition in the era of innovation

Story excerpt provided by Cincinnati Enquirer.

Written by Bob Gilbreath.

We recently discovered that a competitor in our market was buying our company’s trademark with Google keywords and making an untrue claim against our product. It created a burst of shock and anger in our offices and led to some back-and-forth drama. But after handling the situation and stepping back, we realized that this was a futile effort that completely back-fired on the other company. In this new economy, the nature of competition is being redefined—and entrepreneurs must reset their views.

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Originally published November 23, 2014.

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