Story excerpt provided by Columbus Business First.
Written by Carrie Ghose.
Whether rushing out a news release because of a leak or writing talking points at 9 p.m. for a client with a hacked website, Geben Communication LLC has a simple rule for working with tech startups: “Embrace the crazy.”
“Working with startups is so different from working with any other company because they move so fast,” founder Heather Whaling said.
The PR agency is a startup itself, founded five years ago as she returned from Florida to her hometown of Columbus.
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Originally published December 2, 2014.