Geben Communication approach to PR for tech startups: ‘Embrace the crazy’

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

Whether rushing out a news release because of a leak or writing talking points at 9 p.m. for a client with a hacked website, Geben Communication LLC has a simple rule for working with tech startups: “Embrace the crazy.”

“Working with startups is so different from working with any other company because they move so fast,” founder Heather Whaling said.

The PR agency is a startup itself, founded five years ago as she returned from Florida to her hometown of Columbus.

Click here to read the complete article.

Originally published December 2, 2014.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: