P&G, Brandery launch new partnership

Story excerpt provided by Cincinnati Business Courier.

Written by Erin Caproni.

Procter & Gamble Co. is teaming up with the Brandery in a new way to boost Cincinnati’s startup ecosystem.

Two new P&G fellowships for Brandery companies in this year’s class were announced on the accelerator’s blog on Monday.

The fellowships will allow the companies direct access to P&G mentors and experts, connections with P&G brand teams and executives who will help with market strategy, a paid in-market pilot with a P&G brand and opportunities to work with global senior executives on business strategy.

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Originally published March 17, 2015.