Story excerpt provided by Cincinnati Business Courier.
Written by Andy Brownfield.
Cincinnati restaurant marketing startup Zipscene has launched a new platform to help restaurants learn from their customers.
The Zipscene zDMP can uncover patterns in guests’ dining habits by gathering data from point-of-sale, loyalty email, social and nearly all advertising and marketing data sources to give restaurants a better view of their customers. The zDMP allows restaurants to compare their data against 1.35 billion behavior and contextual data points.
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Originally published March 17, 2015.