Story excerpt provided by The Plain Dealer.
Written by Michael C. DeAloia.
In a continuing effort to shed light on the disparity of women within the tech startup industry (across the country and in Cleveland), my previous column introduced two female tech entrepreneurs, from well-established companies, who have broken many social and financial barriers to gain success. This week, I spotlight two female entrepreneurs who are focused on new tech startups.
From Madison Avenue to Main Street. By day, Jackie Sanders was a high-flying Madison Avenue advertising executive, but by night she was dreaming entrepreneurial dreams.
Originally from Cleveland, Sanders had made a career in the frenetic confines of Manhattan. At her final stop on the corporate ladder there, she said she became frustrated that a lot of her pharmaceutical advertising campaigns that used integrated technologies were not being used by the most critical member of the health care delivery chain – the nurses.
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Originally published April 26, 2015.