Columbus Startup Week: When it’s time to pivot, don’t blink

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

The topic called for a stiff drink, so gin and tonics were delivered to the stage.

Former Manta Media Inc. CEO Pam Springer and Brian Zuercher, founder of Seen Digital Media Inc., spoke in a darkened, sweltering theater Wednesday for Columbus Startup Week about making a sharp right turn in your business to keep the wheels from falling off. The more polite jargon is “pivot.”

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Originally published May 7, 2015.

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