Software company rebrands around truth-in-payment for health care

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

Health care software analytics firm Aver Inc. debuted a shorter name and bolder brand on Wednesday – taking a risk by having its new website tell prospective customers they’re doing it wrong.

“The health-care payment model is broken,” the new Aver.io website declares in a carousel image. “We’re here to fix it.”

This is not one of those tech company websites with scalable disruptive paradigm solutions in the industry payment vertical space, or something. It describes, clearly and a little aggressively, what Aver’s software does: Analyzes data to set a clear, single bundled price for a set of medical treatments and services.

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Originally published June 4, 2015.

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