Story excerpt provided by Crain’s Cleveland Business.
Written by Chuck Soder.
If Wheedle can convince Clevelanders to use the app it’s about to launch, the chic restaurant Lago finally will have a way to target those people who sit around debating where they want to go for dinner.
The Cleveland-based startup company is in the process of recruiting restaurants, bars and other entertainment venues that want to use the new app, which works like Groupon, but in reverse: Instead of getting a steady stream of daily deals, people type in what they want to eat or do, then establishments offer them deals and perks in an effort to win their business.
The establishment would then pay Wheedle a fee for each person who shows up.
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Originally published June 7, 2015.