Founder Story: Strap

Strap takes wearable data about daily activities and organizes it for companies, allowing them to build targeted marketing efforts that appeal to customers. The startup in Cincinnati, Ohio, received $1.25 million in seed funding from CincyTech and is a graduate of The Brandery, both regional partners of Ohio Third Frontier in southwest Ohio. Strap co-founder and CEO Steve Caldwell relocated from Mississippi to Ohio after being accepted to The Brandery and is committed to keeping the company’s headquarters in Cincinnati.