Introducing the Beam StarCard

Written by Alex Frommeyer, Beam Co-Founder & CEO

Since Dan, Alex and I started Beam in 2012, we have been content to publicly call it a ‘smart toothbrush’ company, a startup pushing to smash as much technology as possible into a toothbrush. During that time, I have endured countless inquiries from prospective investors, competition judges, peers and colleagues, all questioning one thing: why would you connect a toothbrush?!

And they aren’t alone. There have been plenty of skeptics for the value, use case, or business model of the connected toothbrush since Beam first emerged back in this 2012 GigaOM article; try here, here or here if you care for specifics.

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Originally published May 19, 2015.