Serial entrepreneur starts firm for commercializing health IT

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

An entrepreneur is plowing seeds from selling a digital marketing agency into what he sees as fertile ground for health-care IT.

Bill Balderaz headed the Central Ohio-based health-care arm of Fathom Online Marketing for four years after the Cleveland agency acquired his Webbed Marketing LLC.

Now he’s launching Futurety LLC: A consultant to idea-stage and established health-care companies seeking to capitalize on the growing retail mindset in medicine via software, telemedicine or wearable technology.

Click here to read the complete article.

Originally published July 22, 2015.

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