Story excerpt provided by Columbus Business First.
Written by Carrie Ghose.
An entrepreneur is plowing seeds from selling a digital marketing agency into what he sees as fertile ground for health-care IT.
Bill Balderaz headed the Central Ohio-based health-care arm of Fathom Online Marketing for four years after the Cleveland agency acquired his Webbed Marketing LLC.
Now he’s launching Futurety LLC: A consultant to idea-stage and established health-care companies seeking to capitalize on the growing retail mindset in medicine via software, telemedicine or wearable technology.
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Originally published July 22, 2015.