Entrepreneur on how a single email helped land a $4.25M investment

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

A single emailed question opened up a relationship that eventually led to a $4.25 million investment in Columbus-based Print Syndicate LLC.

“I have approached everything with relentlessness,” co-founder and CEO Tanisha Robinson said this week in a panel discussion on succeeding as an entrepreneur.

The cold call has worked for the serial entrepreneur, even with high-profile CEOs and investors, she said, because she does her research and respects that their time is limited.

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Originally published July 9, 2015.

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