Cavs expanding partnership with Cleveland tech startup
Story excerpt provided by Crain’s Cleveland Business.
Written by Kevin Kleps.
Mike Jacobs said one of the first things he noticed when he walked in the Cleveland Cavaliers’ employee entrance at Quicken Loans Arena is one of team owner Dan Gilbert’s “-isms.”
“Yes before no,” is among the ideals given to team members at Gilbert’s family of companies.
For Tap.in2 co-founders Jacobs and Jordan Syms, the Cavs saying yes to their technology — which allows fans to order food, drinks, merchandise and in-venue experiences from their mobile devices — has eliminated “no” from a lot of their ensuing conversations.
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Originally published August 29, 2015.