Story excerpt provided by Columbus Business First.
Written by Carrie Ghose.
Drive Capital LLC’s $5 million investment in Beam Technologies Inc. wasn’t in a smart toothbrush, but in a Big Data company that used a toothbrush for collection.
“If you have a great toothbrush that users love, there’s lots of ways you can disrupt the dental industry, which has many segments,” said Ned Schwartz, the venture firm’s partner who sits on Beam’s board. “All the downstream applications of the data was what got us most excited.”
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Originally published August 31, 2015.