Story excerpt provided by The Business Journal.
Written by Josh Medore.
One of Rich Wetzel’s first business ideas was to create an online shopping platform similar to Groupon and LivingSocial. He took it and his business plan to Jim Cossler, CEO of the Youngstown Business Incubator.
“Jim Cossler shot me down,” he says, stifling a laugh. “It was a reality check, a learning experience. That’s when I realized that there are certain markets that are harder to penetrate than others.”
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Originally published September 28, 2015.