Online gift-giving startup Jifiti raises $3.3M in funding round led by Evite’s owner

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

Jifiti, which aims to make online gift-shopping as easy as paying through Paypal, has raised $3.3 million in a Series A round led by a new investor, a fund owned by Evite owner Liberty Media Corp.

Liberty Israel Venture Fund LLC is a subsidiary of Liberty Media (NASDAQ: LMCA) that invests mainly in Israeli tech companies. Jifiti made the connection through its partnership last year with Evite, adding a gift-giving option to online invitations.

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Originally published October 21, 2015.