How a start-up company can build its sales: Tech Czar Talk

Story excerpt provided by The Plain Dealer.

Written by Michael C. DeAloia.

Outside of raising capital, the most challenging activity of a startup tech company is building its sales infrastructure.

The road to success is littered with promising startups that could not master sales. A sale is the life-blood of any company but for a startup it is mission critical to realize a certain threshold of sales performance. Without the sale all is lost.

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Originally published October 29, 2015.