Fifth Third invests in Cincinnati tech firm

Story excerpt provided by Cincinnati Business Courier.

Written by Steve Watkins.

Fifth Third Bancorp has made its first investment aimed at helping its retail and health care clients with a venture capital infusion in Cincinnati startup Zipscene.

Fifth Third (Nasdaq: FITB), Cincinnati’s largest locally based bank and the 16th-biggest in the country, made a minority investment in the company that uses consumer analytics to help restaurants more effectively market to customers and potential customers.

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Originally published November 23, 2015.