Story excerpt provided by MediaPost.
Written by Chuck Martin.
Gum-chewing consumers with wearable devices have a new advertising-based incentive to allow their wearables to share the data tracked while being worn.
A new campaign from Trident, of gum fame, with convenience store chain Kum & Go, will reward shoppers for healthy behavior during the holiday season.
For sharing their wearables data, such as sleep, activity and food details, consumers can be rewarded with exclusive offers.
Trident is working with Strap, an IoT-focused startup that tracks wearable data for brand marketing, to collect and transport the wearable data.
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Originally published November 18, 2015.