Story excerpt provided by WCPO.
Written by Lucy May.
Necessity might be the mother of invention for other companies, but Shopperations was born of frustration.
Olga Yurovski launched Shopperations after experiencing years of frustration as a shopper marketer for ConAgra Foods. Shopper marketers are the people who come up with ways to sell products in stores — with displays that include recipes and coupons, advertisements that push particular products and special store events, among other strategies.
“There’s an army of people doing shopper marketing, and there’s a lot of stress that these guys and gals are experiencing,” Yurovski said.
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Originally published February 3, 2016.