How I Almost Destroyed My Company’s Brand Reputation with A Phone Tree

Story excerpt provided by Forbes.

Written by Mike Kappel.

Not more than week ago I proved that even old, battle-tested entrepreneurs like me can still make rash, rookie mistakes.

Essentially, I got bit by the branding bug and felt a feverish need to overhaul that which really didn’t need overhauling.

My company, Patriot Software, exists in the growing and intensely competitive Software as a Service (Saas) space, doing online payroll and accounting. We’re not as big as some of the other players out there, like Intuit and Gusto, nor are we located on a coast. Patriot is in middle America, Canton, Ohio, which, in case you didn’t know, isn’t exactly the booming capital of the tech industry.

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Originally published March 8, 2016.