How I Almost Destroyed My Company’s Brand Reputation with A Phone Tree

Story excerpt provided by Forbes.

Written by Mike Kappel.

Not more than week ago I proved that even old, battle-tested entrepreneurs like me can still make rash, rookie mistakes.

Essentially, I got bit by the branding bug and felt a feverish need to overhaul that which really didn’t need overhauling.

My company, Patriot Software, exists in the growing and intensely competitive Software as a Service (Saas) space, doing online payroll and accounting. We’re not as big as some of the other players out there, like Intuit and Gusto, nor are we located on a coast. Patriot is in middle America, Canton, Ohio, which, in case you didn’t know, isn’t exactly the booming capital of the tech industry.

Click here to read the complete article.

Originally published March 8, 2016.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: