Story excerpt provided by Columbus Business First.
Written by Tom Knox.
One of the pillars of Scotts Miracle-Gro’s growth plan is ready to launch.
The Marysville lawn and garden leader is launching what it calls the “Connected Yard” at South by Southwest, the annual festival in Austin, Texas.
South by Southwest is a strategic choice for the company. It’s a hub for younger people, a core audience Scotts has in mind for its new platform.
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Originally published March 11, 2016.