News release excerpt provided by Marketwired.
ThinkVine, a leading provider of Marketing Attribution and Optimization solutions, today announced their inclusion in the just-released Advertising Research Foundation (ARF) study of Cross-Platform ROI. The study is part of the ARF’s “How Advertising Works” research initiative, called “the most important original research in 30 years,” by Gayle Fuguitt, CEO and President of the ARF.
The study answers the two most important questions asked by executives about advertising: Did advertising spending drive growth, and where should we spend in the future?
Click here to read the complete news release.
Originally published March 17, 2016.