Tech startup raises $1.37M, will double staff for sales push of analytics tools for auto dealers

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

A startup that helps auto dealers measure how their TV ads drive web traffic – and now helps target ads to customers – has closed a $1.37 million funding round and plans to nearly double staff this year for a sales push.

Clarivoy Inc. saw a 15 percent increase in revenue in 2015 while building new products it’s launching this spring – including the ability to detect when a past customer’s smartphone is on premises at a client auto dealer, then send an online ad to the customer a week or so later.

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Originally published March 21, 2016.