Story excerpt provided by Forbes.
Written by Baldwin Cunningham.
“The internet was designed to replace infrastructure. Everything that I can buy in a store I can now buy online…So when new advances in technology require new infrastructure…I always worry there is something off there.”
What if there was a technology for advertisers to send data to people’s smartphones everywhere they were, whether at home or in a stadium or walking by a store, regardless of whether there was wifi or bluetooth available, regardless of the particular device they were using, and without needing any new hardware installation?
Turns out there is: sound.
LISNR is a startup making waves in the advertising world by allowing brands to participate and communicate with phones across the entire path to purchase using the devices they already have.
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Originally published May 10, 2016.