How Sound Will Shape The Advertising Industry

Story excerpt provided by Forbes.

Written by Baldwin Cunningham.

“The internet was designed to replace infrastructure. Everything that I can buy in a store I can now buy online…So when new advances in technology require new infrastructure…I always worry there is something off there.”

What if there was a technology for advertisers to send data to people’s smartphones everywhere they were, whether at home or in a stadium or walking by a store, regardless of whether there was wifi or bluetooth available, regardless of the particular device they were using, and without needing any new hardware installation?

Turns out there is: sound.

LISNR is a startup making waves in the advertising world by allowing brands to participate and communicate with phones across the entire path to purchase using the devices they already have.

Click here to read the complete article.

Originally published May 10, 2016.

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