Story excerpt provided by Cincinnati Business Courier.
Written by Steve Watkins.
A Cincinnati, Ohio, startup company that mines construction permit data has completely shifted its business model and changed its name.
Hirewheel has changed its moniker after three years to Datarole. And instead of providing information to customers looking to hire a contractor, it’s now chasing much bigger revenue opportunities by providing the information to insurance companies.
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Originally published June 9, 2016.