Story excerpt provided by JumpStart Team.
When it comes to naming your startup, there is no formal methodology, or set of hard and fast rules to follow. This can make the process as frustrating as it is fun. Undoubtedly, giving the world a name to go along with the face of your company will be one of your most important early decisions.
So, how do you make the right call? Here are three tips to help you win the name game.
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Originally published May 26, 2016.