Blog excerpt provided by Rev1.
Written by Greg Pugh.
One thing that entrepreneurs agree on is that it’s not enough to have a good product – you must also have a customer who wants it. In fact, more than four in 10 startups say a lack of market for their product was the reason their company failed, according to a study by CB Insights.
That’s why, as part of Rev1’s innovative First Connect network, Rev1 is dedicated to helping its startups connect with first customers, and why 100% of my time is dedicated to helping them close the deals.
Entrepreneur Steve White, CEO of Clarivoy, a marketing technology firm, has witnessed this first-hand.
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Originally published August 2, 2016.