Story excerpt provided by The Plain Dealer.
Written by Michael C. DeAloia.
In today’s entrepreneurial and startup world, the “hard sciences” such as finance, accounting and marketing, all can be outsourced. But it’s the “soft sciences” like culture, organizational behavior, brand building and human resources, that are key to creating a successful company.
We’ll look at examples of these soft sciences and how they are visible for students of the Tech Elevator and at United Computer Group. Finally, we pay tribute to David Morgenthaler – a legendary figure in the world of venture capital.
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Originally published August 7, 2017.