Story excerpt provided by The Plain Dealer.
Written by Joe Vardon.
LeBron James is promoting his new CNBC TV show “Cleveland Hustles” by launching a new contest in which the winner gets his or her small business promoted by the Cavs superstar on social media.
The contest is called #PitchLeBronContest, and applicants are “are asked to submit videos that demonstrate why the social-media support from James would be especially meaningful for their business” – according to an announcement of the contest on CNBC’s website.
The videos, submitted via Twitter or Instagram, are to be 23-seconds long. If you don’t know why, then, well, maybe you’ve been working too hard on your small business. That’s James’ jersey number for the Cavs.
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Originally published August 10, 2016.