Pitch perfect: five tips to help you land your next big ask

Blog excerpt provided by Crain’s Cleveland Business.

Written by Tobin Buckner.

As I began to think about writing about this topic, I started to ponder how we influence people and the nuances of communicating wants, needs and desires to others.

It is truly an art.

Speaking of art, a few times throughout my career, I’ve been fortunate enough to work with the hip-hop trio De La Soul, whose latest album “and the Anonymous Nobody…” hit the web on Aug. 26. The album, released through a self-run label called Art Official Intelligence, was financed completely through crowdfunding, to the tune of $600,000 (the initial ask was $110,000). This represents the second highest-grossing request for a musical project in the history of Kickstarter.

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Originally published September 24, 2016.

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