Story excerpt provided by Columbus Business First.
Written by Carrie Ghose.
American Greetings e-cards now come with a gift-giving option powered by Jifiti – again broadening the Columbus, Ohio company’s reach among people already thinking about giving a gift.
“When someone has a reason or a trigger to send a gift, we can be there,” said co-founder Shaul Weisband. “We really do want to strategically position ourselves as the funnel.”
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Originally published November 21, 2016.