How I Arrived at My Big Idea

Story excerpt provided by Forbes.

Written by Rodney Williams.

In order to get to my big idea, which eventually became LISNR, I had a lot of practice generating big ideas for other people. At P&G, I was a brand manager for Pampers, meaning I oversaw all aspects of the brand and product and used technology to solve problems. Sometimes, I had to create my own solutions that I patented.  By the time I was 27, I had 3 patents under my belt and won 9 awards, including the AdAge 40 Under 40 for my work with P&G.

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Originally published December 4, 2016.

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