Segmint’s use of big data adds up to large growth

Story excerpt provided by Crain’s Cleveland Business.

Written by Dan Shingler.

Big data is turning into a big business in downtown Akron, where the data-mining firm Segmint just moved into new offices in the city-owned Hamlin Building. The 9-year-old company, which moved Jan. 20-21 from One Cascade Plaza, provides data analytics, primarily to banks, savings and loans, and credit unions. CEO Rob Heiser says business is brisk as more banks realize both the value of customer data and his firm’s expertise when it comes to using it.

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Originally published January 22, 2017.

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