At Kroger, Technology Is Changing the Grocery-Store Shopping Experience

Story excerpt provided by The Wall Street Journal.

Written by Kim S. Nash.

With the grocery business now stretching into cyberspace via websites and apps, Americans have never had so many choices in how, when and where to shop for products such as steaks and cereal.

Consumers can shop online and either pick up the order or have it delivered to their homes. Inside stores, meanwhile, technology is changing the shopping experience.

Click here to read the complete article.

Originally published February 20, 2016.

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