Startup measuring Hispanic consumer sentiment lands $50K to speed growth

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

A data analytics startup delivering insight into Hispanic consumer sentiment plans to use a $50,000 investment from a contest victory to make its software user-friendly and more do-it-yourself – so it can accelerate the addition of new customers at low labor cost.

Oye Business Intelligence LLC uses proprietary algorithms to build a database of verified Hispanic consumers, then with natural language processing software and artificial intelligence can mine their online conversations for trends and brand sentiment.

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Originally published February 27, 2017.

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