Startup measuring Hispanic consumer sentiment lands $50K to speed growth

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

A data analytics startup delivering insight into Hispanic consumer sentiment plans to use a $50,000 investment from a contest victory to make its software user-friendly and more do-it-yourself – so it can accelerate the addition of new customers at low labor cost.

Oye Business Intelligence LLC uses proprietary algorithms to build a database of verified Hispanic consumers, then with natural language processing software and artificial intelligence can mine their online conversations for trends and brand sentiment.

Click here to read the complete article.

Originally published February 27, 2017.

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