Here’s why Children’s, P&G are looking to Israeli startups for innovation

Story excerpt provided by Cincinnati Business Courier.

Written by Andy Brownfield.

Cincinnati’s corporate giants are working with groups like Cintrifuse and REDI Cincinnati to bring Israeli startups to town to help solve some of their biggest problems.

Companies like Procter & Gamble (NYSE: PG), Cincinnati Children’s Hospital Medical Center, Kroger (NYSE: KR) and Nielsen are working with Cintrifuse and REDI on the so-called “Israel to Cincinnati Launchpad” that’s bringing Israeli startups to Cincinnati to help those large companies innovate in a non-traditional way.

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Originally published May 15, 2017.