Blog excerpt provided by ConnXus.

If you watch popular TV shows ranging from “Big Bang Theory” to “Mr. Robot” to “NCIS,” you may have noticed certain common themes in the way characters in technical or scientific jobs are portrayed. For the most part, they’re nerds. Geeks. Brainiacs. They drink Red Bull, love Star Trek, and obsess over World of Warcraft. Sure, they’re smart – but they’re also quirky, socially awkward, and usually male.

As with all stereotypes, the reality is far more nuanced – but the perceived male-dominated “geek culture” of many high-tech companies and startups does turn many women off. That’s one reason there’s a major national campaign underway to attract young American women to careers in STEM (Science, Technology, Engineering, and Mathematics), including mentoring programs, robotics competitions, girls’ coding camps, and even Super Bowl half-time ads.

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