A P&G, Dunnhumby alum went to work for a Cincinnati startup; here’s how it’s going

Story excerpt provided by Cincinnati Business Courier.

Written by Andy Brownfield.

Matt Nitzberg is probably one of the last people you’d expect to work for a tech startup, where the stereotype trends more towards bikes, in-office kegerators and foosball than boardrooms.

Nitzberg started his career at Procter & Gamble Co. in brand management. After five years of that, he went on to become a marketing director for Borden Foods. Over the next 20 years he worked in professional services at IRI, became an early member of the DunnhumbyUSA leadership team, grew its U.S. consumer packaged goods business to $100 million within four years, and held multiple national and global leadership roles in the company. He went on to serve as chief growth officer for ThinkVine and then head of marketing for Ignite Technologies, which acquired ThinkVine in 2016.

So Nitzberg, with his pedigree, is an unlikely candidate to join a small tech startup. But in April, he joined FamilyTech, a fast-growing startup that went from launching ChoreMonster out of the Brandery in 2011 to working with some of the world’s largest brands including Disney.

Click here to read the complete article.

Originally published June 14, 2017.

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